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Corporate Design & Corporate Language
Corporate Design Manual
Just as our claim "Here we grow" and our core values - encouraging freedom, striving for truth, promoting social responsibility - are guiding principles for our daily actions, the Corporate Design Manual is intended to provide orientation for a uniform external presentation of our university. Among other things, it specifies corporate colors, fonts and the use of the logo. In view of the diversity of the university, it leaves room for individuality, but strengthens the brand "UW/H" through a uniform appearance. It represents us internally and externally and thus contributes to identity and identification. This recognition value is a testament to our shared commitment as a university to our mission and promise. Think of this manual as a reference guide you can use when you are unsure about design issues.
Approval of publications
At the same time, corporate design commits us to compliance. The Communications & Marketing department is responsible for checking this.
- The design of media used for external presentation (e.g. flyers, posters, presentations, annual reports, image brochures, merchandise, ...) must be approved by the Communications & Marketing Department in order to maintain a consistent image.
- The responsibility for publications produced in an academic context (e.g. scientific articles or presentations, documents for courses) lies with the project leaders, lecturers and/or lecturers. The Communication & Marketing Department can be consulted in an advisory capacity.
- The same applies to institutes and clinics that have their own corporate design. If you are not sure whether your area falls into this last category, please contact the Communication & Marketing Department.
Approval process
Please send the final layout of your publication to public@ uni-wh.de for approval. This approval is essential and the confirmation email must be submitted to FiBu with the invoice. Without this proof of approval, your invoice will not be paid. Wherever you get stuck, please feel free to contact our media designer Julian Kliem.
Julian Kliem
- Digital & Print Media Designer
- Communication & Marketing
Responsibilities:
Implement design projects (print and digital), Support design issues, Advice on UW/H corporate design.
UW/H logos, business equipment and work templates
All UW/H logos (without, with and only with claim and for the 40th anniversary) as well as the logos of the subbrands can be found here:
UW/H logos and sub-brands
The letter templates, three presentation templates, other business stationery and the order form for business cards can be found here:
UW/H seal
All UW/H seals (accreditation, StudyCheck, star ratings, etc.) can be found here:
UW/H Seal
Specifications for printing
Please note that sustainability is a high priority at UW/H and printing on certified environmental paper is therefore mandatory. We are currently concluding framework agreements with printers, which you can access. As soon as the contracts are negotiated, we will inform you here. Until then, you can find out more about sustainable print products on the website of the Vernetzungsstelle Nachhaltigkeit.