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Corporate Design & Corporate Language
Corporate Design Manual
Just as our claim "Here we grow" and our core values - encouraging freedom, striving for truth, promoting social responsibility - are guiding principles for our daily actions, the Corporate Design Manual is intended to provide orientation for a uniform external presentation of our university. Among other things, it specifies corporate colors, fonts and the use of the logo. In view of the diversity of the university, it leaves room for individuality, but strengthens the brand "UW/H" through a uniform appearance. It represents us internally and externally and thus contributes to identity and identification. This recognition value is a testament to our shared commitment as a university to our mission and promise. Think of this manual as a reference guide you can use when you are unsure about design issues.
Approval of publications
At the same time, corporate design commits us to compliance. The Communications & Marketing department is responsible for checking this.
- The design of media used for external presentation (e.g. flyers, posters, presentations, annual reports, image brochures, merchandise, ...) must be approved by the Communications & Marketing Department in order to maintain a consistent image.
- The responsibility for publications produced in an academic context (e.g. scientific articles or presentations, documents for courses) lies with the project leaders, lecturers and/or lecturers. The Communication & Marketing Department can be consulted in an advisory capacity.
- The same applies to institutes and clinics that have their own corporate design. If you are not sure whether your area falls into this last category, please contact the Communication & Marketing Department.
Please send the final layout of your publication to email@example.com for approval. This approval is essential and the confirmation email must be submitted to FiBu with the invoice. Without this proof of approval, your invoice will not be paid. Wherever you get stuck, please feel free to contact our media designer Julian Kliem.
Kommunikation & Marketing
Mediengestalter Digital & Print
Konzeption und Umsetzung von Printprodukten (Studiengangbroschüre, Flyer, Anzeigen u.a.) und digitalen Inhalten (Grafiken/Vorlagen für Newsletter, Social Media, Website u.a.) für die interne und externe Kommunikation
On this page you will find specifications for UW/H-specific notation in German and English
Since February 2011, in accordance with the Basic Regulations of Witten/Herdecke University and after review and approval by the State of North Rhine-Westphalia: In all areas that do not require legal binding, the spelling "Private Universität Witten/Herdecke gGmbH" will NOT be used anymore. Instead, please use the short form "Universität Witten/Herdecke".
This applies to cases where, for example, only a postal sender is to be quoted (e.g. letterhead, business cards, address details on the Internet, in brochures or flyers, posters and other media). As an abbreviation / acronym "UW/H" can still be used (since we are a somewhat slanted university, please always write with a slash).
The long form with mention of the company and legal form (Private Universität Witten/Herdecke gGmbH) continues to apply in the imprint (Internet and publications of all kinds), in the binder on business letters and in the automated footer in e-mails.
In English texts, please use the wording Witten/Herdecke University (UW/H).
The aim of this glossary is to assist you in writing English-language texts in the specific context of Witten/Herdecke University ("Witten/Herdecke University", UW/H) and thus to make a further contribution to the professional internationalization of the UW/H. In addition to all organizational terms for academic and administrative institutions of the UW/H, which are to be used uniformly in the sense of a corporate language and have been determined by university committees, you will also find a number of other terms from the world of research and teaching, which should support you in the preparation of your English-language texts.
In this glossary, recommendations from GATE-Germany have been taken into account, as well as experience gained from many years of work in the network of translators at German universities. Against the background of the fundamental debate about a decision between US and British English, there is now a clear trend towards International English in the English-language presentation of German universities, which we are also following here.
The glossary does not claim to be complete.
The Office of Diversity & Inclusion has published a guide to gender-sensitive language that all university employees can orinate on.
Numbers from one to twelve are written out, all numbers from 13 onwards as digits. This style is also used by most major media.
UW/H logos, business equipment and work templates
All UW/H logos (without, with and only with claim and for the 40th anniversary) as well as the logos of the subbrands can be found here:
UW/H logos and sub-brands
The letter templates, three presentation templates, other business stationery and the order form for business cards can be found here:
All UW/H seals (accreditation, StudyCheck, star ratings, etc.) can be found here:
Specifications for printing
Please note that sustainability is a high priority at UW/H and printing on certified environmental paper is therefore mandatory. We are currently concluding framework agreements with printers, which you can access. As soon as the contracts are negotiated, we will inform you here. Until then, you can find out more about sustainable print products on the website of the Vernetzungsstelle Nachhaltigkeit.