In this practical lecture by Lara Daniel, alumna of UW/H and co-founder & managing partner of the Pulse Advertising agency, participants will learn which advertising formats are crucial today, how the advertising industry is changing, and what opportunities and challenges social media opens up for corporate brands.

Lara Daniel specializes in influencer marketing, paid social advertising, and social media management. Under her leadership, Pulse Advertising is growing into an international company with more than 100 employees and several offices worldwide. The agency's clients include major brands such as BMW, Nespresso, MAC Cosmetics, and other global players. 

The presentation will be held in German and via Zoom. Participation is free of charge.