Witten/Herdecke University is introducing “University of Witten/Herdecke” as its new English umbrella brand. By including the English name in its logo, the university aims to more effectively reach prospective international students and increase its visibility among research partners abroad.

What is new here is not the international collaboration itself, but rather how it is reflected in the brand identity: The English name will also appear in the logo going forward. In this way, UW/H consistently reflects its international focus in research and teaching through its brand identity. By adopting “University of Witten/Herdecke,” the university is aligning itself with established international language usage and standardizing its English name.

Reaching International Prospective Students More Effectively

An important impetus comes from the Faculty of Economics and Society (WiGe). It aims to reach more prospective international students. The new umbrella brand supports the faculty in raising awareness of its degree programs abroad.

At the same time, it strengthens the university’s unified international profile—for example, in its interactions with research partners, scholars, and students from around the world.

What’s Changing—and What’s Staying the Same

UW/H is gradually transitioning its English-language communications. The first step is the English-language section of the already bilingual website. Other communication materials and documents will follow gradually.

For German-language communication, the name “Universität Witten/Herdecke” and the existing logo will remain in use.

A dedicated service page on the intranet explains how to use the new English umbrella brand. Templates and usage guidelines are also available there:

https://intranet.uni-wh.de/uwh-services/kommunikation/englische-dachmarke