What role do entrepreneurship and innovation play for existing (family) businesses and start-ups in and after crisis situations? What can they learn from crises and how can they make themselves fit for the future in times when crisis seems to be the "new normal"? In the WIFU lecture series "Between Rigour & Relevance", Prof. Dr. Dr. Sascha Kraus, University Professor for Corporate Management at the Free University of Bolzano, will get to the bottom of these questions and, following his lecture, will offer the opportunity for an in-depth discussion.